
MICHAEL SOON LEE
Michael Soon Lee, MBA, CSP, helps companies sell more products and services to Asians. He has written four books on marketing and selling to Asians, Hispanics, African Americans, Middle Easterners, and others. Michael has been an award-winning salesperson and sales manager. He was also a Marketing Director for the State of California, taught marketing at universities for over twenty years, and was a Producer for the ABC Television network. He was the first Asian American to earn the Certified Speaking Professional (CSP) designation in the history of the National Speakers Association and is often called as an Expert Witness in court cases where culture is an issue.
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Home Base: Dublin, California
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